What is a Bubble Wrap?
Published On:December 2, 2020 Revised On:March 16, 2023

What is a Bubble Wrap?

Bubble Wrap: Definition

Bubble wrap is a popular and versatile packaging material used to protect items during transportation and storage. The packaging consists of many small, air-filled bubbles that are sealed between two layers of plastic film. The air-filled bubbles provide cushioning against impacts, shocks and vibrations that can potentially damage delicate items during transport.

Due to their lightweight yet durable nature, air bubble packing in Singapore has become an increasingly popular choice for businesses. The packaging is cost-effective, easy to use and recyclable, making it a great way to reduce packaging costs while ensuring the products’ safety. Additionally, bubble wrapping is often used as a void-fill material when packing materials, boxes or containers with fragile items. The void fill packaging fills up the empty space around them, which helps keep them from shifting during transit.

Bubble Wrap

History of Bubble Wrap

The packaging material was invented in 1957 by two engineers, Alfred Fielding and Marc Chavannes, who attempted to create a three-dimensional plastic wallpaper. The two instead created bubble wrap – a product that would eventually become an iconic part of packaging material used worldwide. Initially, bubble packs were met with a lukewarm reception from consumers, but by 1960 it had gained enough traction to become a popular choice for packing fragile items.

Over the past 60 years, bubble cushioning wraps have become an indispensable packaging solution for businesses worldwide and is now commonly used in Singapore as a void-fill packaging solution.

Types of Bubble Packs

The two main types are large bubbles and small bubbles. Large bubbles with inflatable cushioning are designed to protect larger items and offer better cushioning than small bubbles. They’re also less expensive, making them a great choice for businesses on a budget. Small bubbles, on the other hand, provide more surface area coverage and are ideal for protecting fragile objects such as glassware or electronics. The air bubbles packaging is also available in rolls and sheets and is sometimes integrated into envelopes used for mailing.

In addition to the two forms of bubble packaging, other speciality varieties are available.

Anti-Static Bubble Cushion

Anti-static bubble packs protect against static electricity buildup, which could harm sensitive items during shipping; anti-slip bubble packaging is coated with a friction material that helps keep items from shifting during transit; and fire retardant bubble cushioning wraps provide additional protection against potential fires during air transport. The anti-static material is designed to dissipate the charge before it can cause damage, making it an ideal option for shipping electronics and other sensitive items.

Coloured and Printed Air Bubbles

Coloured and printed bubble films protect products while making them more visually appealing. The packaging comes in numerous colours, patterns, and designs, making it perfect for items intended as gifts or promotional materials. It features strong air bubbles, which provide excellent cushioning and shock absorption while keeping the contents safe from damage during transit.

Heavy Duty and Lightweight Bubbles

Heavy Duty bubble wrap packaging is designed to withstand tough conditions, such as high-temperature fluctuations or rough handling. The packaging consists of thick air cells, which provide excellent cushioning and shock absorption, making it ideal for protecting delicate items during transport or storage.

Lightweight bubble packs feature thin air cells which offer superior cushioning but require less material than heavy-duty bubble packaging – making it perfect for companies who need to conserve resources or reduce their shipping weight.

Sheets and Bags of Bubble Cushioning Wrap

Sheets of the air bubble packing come with a perforated grid pattern, making it easy to cut into the exact bubble size and saving on material costs while still providing optimum protection. Bags of bubble cushioning wraps are also available, offering extra convenience as they don’t require cutting or measuring. Both sheets and bags can be sealed with heat sealers or adhesive tape to keep items securely enclosed during transit.

Benefits of Bubble Cushioning for Packaging

Bubble Wrap

Bubble wrap provides excellent benefits such as cushioning, absorbing shocks from external impacts and protecting delicate items from damage during transit. Its air-filled bubbles are a barrier between items and the outside environment, reducing the stress of handling and vibrations during shipment.

Cost-effective packaging solution

Air bubble packing is ideal for companies looking to reduce their packaging costs without reducing product protection. The packaging material is easy to store and transport, helping to conserve resources and minimize environmental waste. Additionally, its air-filled bubbles provide protective cushioning, ensuring that items arrive in good condition. Bubble films can also be easily cut into any shape or size required, making it a versatile and protective solution for any shipped or stored item. Furthermore, the recyclable varieties of bubble packs help businesses reduce the amount of plastic sent to landfill sites while providing excellent protection during transit. Use bubble wrap machines to save cost and space for larger-scale packaging operations.

Protect Against Damage from Rough Handling or Vibration

The unique air-filled bubbles provide a protective layer around items, reducing the risk of damage from rough handling or vibration during transit. This makes it ideal for protecting delicate items such as electronics, glassware and artwork. Bubble packs are also highly versatile and easily cut into any shape or size required. This allows customizing the protection needed for each product, ensuring that it arrives at its destination in good condition. Use packaging indicators or impact data loggers to detect impact during transportation.

Lightweight packaging solution

The bubble cushioning wrap’s lightweight structure requires minimal material, reducing shipping costs. The air bubbles provide strong cushioning, making it possible to package multiple items together without taking up too much space. The lightweight packaging makes it easy to store and transport, allowing businesses to reduce their waste and minimize their environmental footprint.

Recycle and Reuse Bubble Wrap

Another great benefit of using packaging is the ability to recycle and reuse them. The void filler also comes in recyclable varieties, helping to reduce the amount of waste sent to landfill sites.  Bubble packs can be reused multiple times, making it a cost-effective way to protect items during shipping or storage. Additionally, some companies offer buy-back programs to purchase used bubble cushioning wraps from customers, encouraging them to recycle and reuse the packaging material rather than dispose of it. By utilizing these initiatives, businesses can save money on packaging costs and help make the world greener with sustainable packaging.

How to use bubble packs?

Below we will share more about how to use bubble wrap during packaging.

Work on a clean and flat surface

Please ensure a clean and flat surface to package the goods for shipping. Ensure enough space to tape, bend, and safely store the delicate item without moving countertop ornaments or other desk items.

Ensure that the bubble side is facing upwards

Lay out the packaging so that the bubble side of the sheet faces upwards. In this manner, the air pockets can efficiently safeguard fragile goods during packaging, shipping, mailing or storage. The air bubbles will probably pop during shipping if they are facing out, reducing the degree of protection.

User generously to protect sensitive items

When packing delicate items, it is important to follow the instructions provided. Depending on the size and shape of the item, special care may be required so that it can be properly secured and protected from external shock or impact during transport. For example, when packing breakables such as glassware or electronics, extra padding might need to be added for additional protection.


In summary, bubble cushioning wraps are an incredibly useful packaging material that offers protection and cushioning for fragile items during storage and transportation. Its affordability, lightweight nature and ease of use make it a preferred option for businesses looking to save on their packaging costs while still ensuring the safety of the products.