How to Safely Package and Ship Beauty Products

How to Safely Package and Ship Beauty Products
Published On:May 13, 2022 Revised On:September 27, 2023

Direct-to-consumer (DTC) cosmetics and other beauty items are conquering the globe. 52% of internet consumers stated they had previously purchased a beauty product from a DTC business. This demonstrates the significant demand for independent online beauty companies. There are obstacles, even with many possibilities, mainly when delivering delicate beauty goods. This article will discuss the challenges and best practices of shipping cosmetics.

Challenges of shipping products

Cosmetics are available in liquid and solid forms and various containers ranging from plastic to glass. Some beauty products are more challenging to ship than others, depending on the type of makeup and the case it comes in. Here are three reasons why shipping cosmetics might be tricky.

Shelf life: Makeup, contrary to popular belief, can expire. Although cosmetics may not often come with a “best by” date, they eventually expire. Unopened foundations and mascara can last up to three years, and lipsticks up to five years. Several elements influence the shelf life of beauty products, ranging from ingredients to climate. One thing to bear in mind is that the shelf life of organic or natural beauty products is significantly shorter.

Fragile: Cosmetics items are fragile shipments, whether the makeup itself (e.g., powders) or the container (e.g., glass or easily damaged plastics). Some beauty items even include small, delicate elements, such as applicators. Consider strategies to give additional protection before shipping a product. A little tape to seal cosmetics containers or an applicator can go a long way.

Shipping materials needed

Choosing a shipping carrier and materials goes hand in hand since many carriers offer complimentary materials. However, it may be beneficial to go through the two main options: boxes and envelopes.

Envelopes:  For compact, durable parcels, shipping goods in an envelope is a great option. Envelopes often include a small amount of bubble wrap inside to provide padding, but there isn’t much space for additional padding materials. As flat and firm, envelopes work well for small, durable products such as lip balm and cosmetics. Larger objects, such as jars and bottles, can be placed; however, the packaging must be durable (glass is not recommended).

Boxes: A box is a better alternative than an envelope if items are bulkier or unable to lay flat. They are also better suited for delicat4e items such as bath bombs because they are stuffed with a lot of padding to keep the contents from moving around inside the box. Choose a larger box than the object to allow space for packaging material. It is important to note that the box will not stay upright during shipping, so ensure it is tightly taped.

Protective Packaging

Bubble wrap and other packing materials keep products from bouncing around within the box. As they fill vacant space within a box, these materials are sometimes called “void fillers.” Void-fill options vary widely in effectiveness and cost, so choosing the ideal choice is critical. A minimum of 1 inch between the box and the items is usually required to guarantee that the products arrive in good condition. One should use bubble wrap and other void fillers, not just one. As items move a lot in transportation, bubble wrap might be your last line of defence.

Bubble wrap is one of the most cost-effective choices for transporting things in a box with limited space. Packing peanuts is another low-cost solution for many box shapes and sizes. Packing peanuts are excellent for filling additional space within a box to absorb shock. The disadvantage of packing peanuts is that they can get messy and are not always biodegradable. Some of their pros and cons are listed below.

Bubble Wraps are cost-effective, simple to use, clean, simple to wrap around objects, work particularly well for square/uniform shaped items, and are ideal for lightweight items. However, they are not effective for filling unused space within a box.

Packing Peanuts are low cost, excellent for filling space within a box, absorb shock within the box, and are suitable for lightweight items. However, they can be messy and may not suit bulky packaging items. If one chooses recyclable or biodegradable packing peanuts, the peanuts will melt if there are leaks during package transit.

How to package beauty products

Product presentation is as crucial as the product itself in the beauty industry. Packaging is a protective layer and communicates a brand’s ethos, aesthetic, and promise to its customers. The challenge lies in selecting functional and visually appealing packaging with an array of products from liquids to powders, gels to creams.

  1. Wrap the perfume or beauty item in thermal bubble wrap. Wrap it 4-6 times, depending on the item’s fragility. Wrap each item in bubble wrap separately if you are packaging more than one item.
  2. Tape the bubble wrap so it does not loosen or open.
  3. Due to the products’ cost and fragility, placing them in a leak-proof and sealed container is typically a good idea regardless of the courier’s specific shipping rules. Hence, it is especially advised for pricey high-end cosmetics and perfumes.
  4. Take a firm and sturdy box that is larger than the item.
  5. Fill half of it with packing peanuts and shake to ensure proper settlement.
  6. Place the item or container in the centre of the box and fill the rest of the way up with packing peanuts.
  7. Use the H-taping method to seal all the edges and any remaining seams of the box with tape.
  8. Use orientation symbols and arrows to label the packaging.

Tips when shipping products

Shipping is a critical phase in the journey of a product from seller to consumer. It determines the integrity, timeliness, and condition in which an item is received. With many factors, from packaging materials to carrier choices, ensuring a product’s safe transit requires careful planning and foresight.

  • Understand the product’s components. It must also be mentioned on the packaging, especially for overseas shipments. This is important since many carriers only allow alcohol-containing commodities, such as perfume, to be shipped domestically.
  • Mailing classes are often limited by weight and volume. If there is a limitation, utilise it by adjusting the volume of the parcel.
  • Learning about the destination’s shipping policies for cosmetics and fragrances is helpful. Different countries have different export restrictions, so understanding them is essential before immediately sending the shipments.
  • Understand the significance of symbolic labels such as “Handle with Care.”
  • Remember that one may be charged additional special handling, such as a hazardous fee. Don’t forget to include this vital and unavoidable fee in the shipping budget!
  • Be truthful and clear when labelling the components of your items. The cargo will be subjected to several screening procedures. The box may be destroyed or detained indefinitely if any doubt is discovered.


Beauty products are one of the most popular product categories marketed online. Many sites offer them; however, transporting them might be difficult due to the nature of the items and the containers they come in.

Alcohol is an ingredient in fragrances and other cosmetic goods, and several countries restrict its shipment. Another complicated item to send because of its components is nail polish. However, by learning courier rules, choosing suitable packaging materials, and properly wrapping the items, individuals may safely and successfully send cosmetics through the mail!